Deleted: Poster, "Fish & Vegetable Meals will save wheat, meat & fats for our soldiers and allies", Toronto, 1939-1945. Image: Canadian War Museum
File information | File dimensions | File size | Options |
Original JPG File | 6605 × 5667 pixels (37.43 MP) 55.9 cm × 48 cm @ 300 PPI |
3.7 MB | Restricted |
Low resolution print | 2000 × 1716 pixels (3.43 MP) 16.9 cm × 14.5 cm @ 300 PPI |
996 KB | Restricted |
Screen | 932 × 800 pixels (0.75 MP) 7.9 cm × 6.8 cm @ 300 PPI |
207 KB | Restricted |
Resource ID
7934
Access
Restricted
Credit Line
Canadian War Museum
Date of Creation
1945
Keywords
WW1, WWII, Industry, advertising, commercial, food production, home front, farming
Program Category
Marketing and Communication
Rights
Digital Image copyright held by Canadian War Museum
Caption
Poster, "Fish & Vegetable Meals will save wheat, meat & fats for our soldiers and allies", Toronto, 1939-1945. Image: Canadian War Museum
Description
This poster from WWII advertises eating meals consisting of vegetables and fish as opposed to food items needed to sustain Canada's soldiers such as wheat, meats, and butter. Other items that the government placed rationing on were tea, coffee, sugar, and certain kinds of grains. Aside from rationing, the Canadian government, along with other allied governments, encouraged households to be more resourceful, saving anything that can be used for the war effort such as scrap metal. Food production was also targeted by advertising during WWII, and the Canadian government sought to increase farming productivity for things like butter, pork, and beef- which were being exported to allied countries where soldiers were stationed.
Many people on the home front took to gardening as another way of supporting soldiers overseas. By growing their own food, they were releasing pressure off national food production, which had to support not only soldiers on the front lines, but the population on the home front as well. These gardens became known as 'Victory Gardens' and have become increasingly popular once again in recent years.