Wm. Wrigley Jr. Co. Factory Commemorative Plaque, 2018
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Resource ID
5289
Access
Open
Address
245 Carlaw Avenue, Toronto, ON M4M 3L1
Credit Line
Heritage Toronto
Date of Creation
2018
Historical Themes
Program Category
Rights
Heritage Toronto
Caption
Wm. Wrigley Jr. Co. Factory Commemorative Plaque, 2018
Description
The Wrigley chewing gum company opened this five-storey factory in 1915. Designed by the architecture firm Prack & Perrine, the building was styled after Wrigley’s main plant in Chicago, Illinois. A freight track at the rear aided shipping and receiving, and the factory had its own fire hall on nearby Boston Avenue (now a private home). Wrigley made its successful Doublemint, Spearmint, and Juicy Fruit products here for sale in Canada. Technological advances allowed the company to package its gum in airtight wax papers that prevented it drying out and losing its flavour. Wrigley soon added a northern wing to the factory, doubling its size and creating space for lease. Known for its innovative marketing techniques, Wrigley boosted its profile between the wars with neon signs located around Toronto. Amid shortages late in the Second World War, the company stopped selling its most popular products at home and sent them to soldiers instead, creating brand loyalty. Wrigley moved to Don Mills in 1962.
Marker lat / long: 43.663222, -79.340852 (WGS84)